WHO IS HE?
- Peter Fisk was the CEO of Chartered Institute of Marketing
- He is the author of the Genius-series books on leadership, marketing, innovation and CEO role of modern organisation.
WHY IS HE SO RESPECTED?
Peter is an author of Marketing Genius, Business Genius, Customer Genius, Creative Genius, Green Business and The Complete CEO. Founder and CEO of The Genius Works.
Peter is a highly experienced marketer. He spent many years working with the likes of British Airways and Coca Cola, Microsoft and M&S, Virgin and Vodafone. His books are recommended by Sir Richard Branson with whom he has worked closely.
He was the CEO of the world’s largest professional marketing organisation, the Chartered Institute of Marketing, partner of strategic innovation firm The Foundation, managing director of Brand Finance, led the global marketing consulting team of PA Consulting Group, and was a strategic marketer with British Airways. He is an inspirational speaker and author, consultant and coach - recently described as "one of the most interesting new business thinkers" by Business Strategy Review.
WHY WE LIKE HIM?
The Genius-model he had worked out explains well why some organisations are still successful in marketing, management and product development and others are not. Easy-to-use advice is delivered passionately and with great presentation material accompaigned by films and audio.
We have had honour to host Peter at 5 demanding engagements and each and every time Peter has delivered and expectations of the audience have been exceeded. For him the last corporate engagement in Baltics by us was at Latelecom, at their annual conference.